To help drive more efficiency for commercial teams seeking sponsorship deals, we introduced an AI Assistant to CRED to support daily tasks like creating prospect lists, composing emails and evaluating data. The assistant provides the user with both suggested actions as well as the ability to respond to free text inputs. We also introduced customisable LLM prompts for admins — such as how to reply to emails — allowing them to choose their preferred LLM model and input instructions for how to respond to different queries.